Bay Area’s Annual Bowl Game at Levi’s® Stadium is Now the Redbox Bowl

Tuesday, September 25, 2018

Levi’s® Stadium today announced a multi-year partnership with Redbox®, America’s destination for new-release movies and games, to serve as the title sponsor of the Bay Area’s annual bowl game. The Redbox BowlTM will feature talented teams from the Pac-12 and Big Ten Conferences and the 17th installment of the game will kick off at noon PT on Monday, December 31st. The game will be televised live to a national audience on the FOX broadcast network with a Spanish-language simulcast on FOX Deportes.

“We are in the midst of an incredibly exciting year for college football in the Bay Area and the addition of an innovative brand like Redbox as the game’s new title partner greatly adds to that excitement,” said Ryan Oppelt, executive director of the Redbox Bowl. “This year’s Redbox Bowl features a family-friendly noon kickoff that will help launch a week-long celebration of college football in the Bay Area and we welcome Redbox and their brand of entertainment to the party.”

“Redbox’s mission is to deliver quality home entertainment to everyone,” said Galen Smith, CEO of Redbox. “And it’s through shared experiences like football games and movie nights that we come together with friends and family for meaningful occasions.”

The game will continue to match a top team from the Big Ten and the Pac 12 (outside of the College Football Playoff group). As in previous years, a day of community service by the players and coaches of the participating teams will be a featured component of their visit to the Bay Area. Historically the teams will serve meals to those in need at GLIDE and St. Anthony’s in San Francisco.

Since its inception in 2002, the bowl has been an annual fixture on the Bay Area’s sporting landscape. Prior to being named the Redbox Bowl, it was most recently known as the Foster Farms Bowl (2014-2017).

Individual tickets, suites and hospitality packages to the Redbox Bowl are currently available at a variety of price levels by calling (415) GO-49ERS or visiting

Fans attending the Redbox Bowl can take home post-game entertainment when they follow in-stadium instructions for a Redbox promo code for a free one-night movie rental.

“A post-game movie night is always within reach for football fans everwhere,” said Ash Eldifrawi, chief marketing and customer experience officer at Redbox. “Most football fans live about 5-minutes from a Redbox® kiosk and Redbox On Demand is available instantly, everywhere in the U.S.”

Redbox provides consumers access to new release movies at home for as low as $1.75 a night and has more retail locations than Starbucks and McDonald’s combined. The company recently launched Redbox On Demand, complementing its deal-driven, new-release offering at kiosks and broadening Redbox’s title selection via transactional video on demand (VOD) and electronic sell-through (EST). Redbox is testing 4K UHD rentals and Nintendo Switch video game rentals in about a dozen markets nationwide.The Bay Area is home to more than 500 Redbox locations, with one of the first kiosks being installed in 2008 just a few miles from Levi’s® Stadium.

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