Levi’s Field of Jeans
This video of the Field of Jeans™ at Levi’s® Stadium demonstrates the big impact that can be made by the small act of donating clothing. The 49ers and LS&Co. teamed up to host the clothing drive to benefit their nonprofit partner Goodwill and cut back on the 26 billion pounds of textiles that end up in landfills every year in the U.S. In just two weeks, the drive collected more than 18,850 pairs of jeans – all of which were used to create the Field of Jeans and will be donated to Goodwill locations in the Bay Area, keeping more than 12 tons of textiles out of landfills.
To learn more, please visit www.levistrauss.com/unzipped. Video created by Above the Cut Films; Art Installation by Hannah Sitzer of Antlre Creative