49ers Launch Mobile Ticketing Adoption Contest Featuring Grand Prize of Toyota Tundra

Thursday, October 30, 2014

On the heels of the successful launch of the Levi’s® Stadium App, introducing new conveniences and efficiencies to the stadium-going experience for all fans who enter Levi’s® Stadium, the San Francisco 49ers today announced the creation of a contest to reward fans for using the mobile ticketing functionality of the multi-faceted venue app.

Already this season, more than 60 percent of 49ers ticket holders have downloaded the Levi’s® Stadium App and linked it to their season ticket account. More than half of those fans are using mobile ticketing through the app or the print-at-home option as their method of entry. The 49ers are working to increase usage of mobile ticketing through the app in preparation of transitioning to an all-digital ticketing platform for 49ers season tickets beginning in 2015.

“Mobile tickets enable faster entry into the stadium, eliminate most of the logistical challenges of transferring tickets to friends and family, and neutralize the risk of lost, stolen or counterfeit tickets,” said 49ers COO Al Guido. “Many of our season ticket members have already realized the advantages provided by mobile ticketing and we believe our entire season ticket base will soon appreciate those benefits as well.”

The new contest, “Go Mobile. Go Places. Go Niners,” provides 49ers ticket holders with one raffle entry for every game at which they scan their mobile game ticket during the remainder of this season. Each raffle ticket gives its owner a chance to win a great prize at one of the remaining 49ers regular season home games, including the grand prize of a Toyota Tundra to be awarded at the regular season finale on December 28 against the Cardinals.

Other contest prizes include a $500 49ers Team Store Gift Certificate, a $1,000 Bourbon Steak & Pub Gift Certificate, a 65” Sony HD TV and a trip for two to the Pro Bowl.** For complete prize details and contest rules, please visit www.levisstadium.com/mobile-app-contest/.

To participate and receive one raffle ticket per game, a 49ers ticket holder just needs to upload their ticket to the Levi’s® Stadium App and use their mobile device to scan their digital ticket at a Kezar ticket scanning kiosk to allow entry into Levi’s® Stadium. Winners at each remaining 49ers home game will be presented with their prize in the third quarter during a ceremony broadcast on the video board. Winners must be present to receive their prize.

The adoption of mobile ticketing as the preferred ticket delivery system for 49ers season tickets in 2015 will begin with any potential postseason home games following the 2014 regular season. For those individuals who don’t have a handheld mobile device, their tickets will continue to be accessible online via Account Manager with print-at-home capability. All season ticket members will continue to receive a premium gift prior to the regular season, similar to the duffel bags, ear phones and wireless device chargers sent out before this season.

The Levi’s® Stadium App is every fan’s ticket to having a more personalized engagement with the venue and each individual event. The implementation of mobile ticketing through the App during the inaugural season has gone as planned and provided the expected benefits to users. Mobile ticketing has been successfully adopted and utilized in a variety of formats by teams throughout professional sports in recent years. Its use is becoming more common because of the convenience and security it provides ticket holders not possible with physical tickets.

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