VenueNext’s Levi’s® Stadium App All about Event Experience

Tuesday, September 16, 2014

Andrew Pentis,

When the Levi’s® Stadium app launched, I did what many of you did — I looked at my mobile ticketing options for upcoming events and San Francisco 49ers games. My best friend had already asked me if she could use my two seats for the Aug. 2 San Jose Earthquakes-Seattle Sounders FC soccer game, and I was able to oblige her with a couple of swipes. Transferring tickets (and the mobile ticketing and parking function overall) is just one cool aspect of the versatile app, which is now available for free download via the Apple App Store and the Google Play Store.

After a one-and-a-half-minute welcome from San Francisco 49ers CEO Jed York, the clean, easy-to-use menu cuts right to the chase. Whatever you want to do is within a half-scroll.

It will be helpful to allow the app to receive your location (more on that in a second) and to send you notifications. I also noticed the handy “bottomline” heads-up for the stadium’s next event. (That MLS game is sneaking up on all of us.) 

Beyond ticketing, the app performs well in three other areas that you’ll get to test in person soon enough:

  • Way-finding: Here’s where your location services come in handy. Find your way with turn-by-turn directions or gauge wait-lines at specific concession or restroom locations.
  • Mobile ordering: If you don’t want to miss a game’s single snap or a concert’s given song, this function allows you to have food delivered to your seat.
  • Loyalty program: Faithful 49 presented by Esurance allows you to track, gain and redeem “yards” earned for engaging with the stadium and its offerings.

With its free WiFi and many charging stations (and, according to this fan, in-seat phone holders), Levi’s® Stadium was built to be a technological force. But it was also built to be a great place to watch a ballgame or listen to a concert. This app should enhance your experience here, not distract from it. After all, you can stare at your phone all day from anywhere in the world — why do it at a beautiful new stadium?

This will especially be the case when the app will include its “Game Center” feature, which will allow ticket-holders to watch high-definition instant video replays on their phones. This may end up being the app’s best feature, but it will take time for all users (your reviewer included) to learn how re-watch the last highlight without missing the next one.

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