BNY Mellon Named “Official Investments Company” of the 49ers

Tuesday, September 10, 2013

The San Francisco 49ers football team today announced that BNY Mellon, the global leader in investment management and investment services, has been named the “Official Investments Company” for the football team and a Founding Partner of Levi’s® Stadium in Santa Clara, California. The 10-year agreement is set to begin in 2014 and run through the 2023 season.

As the Official Investments Company and Founding Partner, BNY Mellon will gain a host of benefits including exclusive branding rights for the premium East and West Legacy Clubs located at field level. These clubs at the 50-yard line will serve more than 900 patrons each game day. Team tunnels that run through the clubs will allow fans to watch players walk onto the field in a truly unique setting.

“The vision for Levi’s® Stadium has always been to provide an individually customized user experience through the use of innovative technology,” said San Francisco 49ers CEO Jed York. “BNY Mellon shares a similar philosophy in utilizing some of the most innovative thinking in the investment industry to develop specialized solutions to address their clients’ financial goals and challenges. We are excited to partner with BNY Mellon as it continues to establish itself as a major player not only in the Bay Area, but throughout the West Coast.”

BNY Mellon will also receive in-bowl permanent and digital signage, an integrated media package that includes radio and television placements, various hospitality assets and the opportunity to host several exclusive events for key clients, prospects and strategic partners throughout the year. 

“The 49ers are a first-class, high-quality franchise with vibrant leadership and a strong fan base,” said BNY Mellon Investment Management CEO Curtis Arledge. “Through this new partnership we can extend our investment and wealth management footprint across Northern California and the West Coast. As a global investments company, we place technology and innovation at the heart of everything we do for our clients. It makes sense for us to be closely associated with the best and brightest minds of one of the country’s premiere technology centers.”

“As a major U.S. wealth market and one of our fastest-growing regions, the West Coast is a key part of our growth strategy and has been for years,” said BNY Mellon Wealth Management CEO Larry Hughes. “We view our partnership with the 49ers as integral to our strategic growth plans in the area.” 

BNY Mellon’s robust presence in California includes the leadership of David Emmes, President of U.S. Markets-West for BNY Mellon Wealth Management, and Gabriela Parcella, CEO of Mellon Capital. The company employs more than 900 people in 10 California locations supporting its Wealth, Investment Management and Corporate Trust businesses. Staff size for BNY Mellon Wealth Management’s San Francisco region grew 30 percent from 2011 to 2012 and the firm plans to increase its San Francisco staff by another 50 percent by mid-2014. This will include a number of new professional positions for its planned Silicon Valley office.

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