Bud Light Named Official and Exclusive Malt Beverage Partner of New Santa Clara Stadium

Wednesday, January 30, 2013


The San Francisco 49ers and Anheuser-Busch announced today that beginning in 2014, Bud Light will be the official and exclusive malt beverage partner of the San Francisco 49ers, as well as the new Santa Clara Stadium. Anheuser-Busch becomes one of 10 Founding Partners the new stadium intends to secure.

As part of the 10-year agreement, Bud Light will receive entitlement of the new Santa Clara Stadium’s fan deck, an interactive area located on the north side of the stadium under the scoreboard. Additionally, Bud Light will be featured through digital and permanent signage throughout the venue.

Bud Light will also help promote a positive game day atmosphere in the stadium with the inclusion of the Good Sport program, which encourages adult fans to drink responsibly and respect other attendees. The program also includes the implementation of a safe-ride home campaign, which encourages fans to pledge to be designated drivers at the Bud Light Good Sport booth and rewards them for getting their family and friends home safely from the game.

“We are thrilled to be partnering with Bud Light at the new stadium,” said Jed York, Chief Executive Officer, San Francisco 49ers. “We look forward to working with them and utilizing their expertise to roll out unique and exclusive promotions for our fans, both on game day and at Bay Area retail outlets throughout the year.”

“This is a great opportunity for Bud Light to secure exclusivity with one of the league’s premier franchises, and ensure the brand is well-represented in the team’s new state-of-the-art stadium,” said Blaise D’Sylva, vice president of media, sports & entertainment marketing, Anheuser-Busch.

The new Santa Clara Stadium will not only be the new home to the San Francisco 49ers, but it will serve as one of the world’s premier outdoor sports and entertainment venues. It was designed by HNTB and is being built by Turner/Devcon. The $1.2 billion venue will cover 1.85 million square feet, seat approximately 68,500 and will feature an expected 165 luxury suites and 9,000 club seats. It was designed to be a multi-purpose facility with the flexibility to host a wide range of events including, domestic and international soccer, college football, motocross, concerts and various civic events, and will be expandable for major events such as the Super Bowl.

The new Santa Clara Stadium will feature a 20,000-square-foot educational and innovative Hall of Fame, consisting of multiple galleries in which extraordinary exhibits about the 49ers stories, legacy, and mystique come alive.  Cutting-edge technologies will be used in many of the interactive exhibits throughout the galleries.

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