Vice President, Corporate Communications
15th NFL Season, 8th with 49ers
Roger Hacker is in his eight season leading communications for all corporate enterprises related to the 49ers including, the management of Levi’s Stadium and affiliated team businesses such as 49ers Enterprises and Elevate Sports Ventures. Owning two decades of communications experience on behalf of teams, leagues, governing bodies, agencies, and brands, Hacker leads the team that manages the organization’s communications strategy for key organizational business initiatives, non-49ers events at Levi’s Stadium, and various strategic partners. In this position, he serves as the team’s lead spokesman and media liaison on all non-football matters with local, national, and international media.
Hacker and his team also provide internal communications support to the 49ers HR department for their efforts around workplace culture development and diversity, equity, and inclusion. His team is also responsible for promoting the charitable activities of the 49ers Foundation and its direct-funding programs, 49ers EDU and 49ers PREP. Throughout his time with the 49ers, Hacker has also led communications for the local organizing committee of WrestleMania 31, the 2019 College Football Playoff National Championship, the Redbox Bowl, and, currently, the bid for Levi’s Stadium to serve as a host venue of the 2026 FIFA World Cup.
Hacker began his NFL career with the Chicago Bears, spending seven seasons (2000-06) as a member of the team’s football media relations staff, culminating in the team’s historic run to Super Bowl XLI. He then moved to the global headquarters of international communications firm FleishmanHillard in St. Louis, where he spent five years developing and executing media relations campaigns and strategic counsel for dozens of sports properties and consumer brands on behalf of the FH Sports Marketing team.
The opportunity to manage the brand communications strategy for Visa’s sponsorships of the NFL, International Olympic Committee, and FIFA brought Hacker to the Bay Area in 2012. During two years at Visa, Hacker activated direct brand and marketing communications for the digital payment company’s presence at the London 2012 Olympic Games and Sochi 2014 Olympic Winter Games, the 2013 FIFA Confederations Cup in Brazil, and Super Bowls XLVII and XLVIII.
A native of Belleville, IL, Hacker graduated from the University of Illinois at Urbana-Champaign in 2000 with a degree in media studies. Hacker served as the press officer for the USA Baseball Junior National Team in 2000 and as an ice hockey venue press liaison at the Salt Lake City 2002 Olympic Winter Games.
Hacker and his wife, Marisa, reside in Alameda, CA with their 2-year old son (Ronan) and dog (Oakleigh).