Aug
27

U.S. BANK WELCOMED AS OFFICIAL CONSUMER BANK PARTNER

Wednesday, August 27, 2014

The San Francisco 49ers have chosen U.S. Bank to once again serve as the team’s official consumer banking partner, now in the inaugural season of Levi’s® Stadium. The multi-year agreement means fans will see U.S. Bank’s employees and services throughout Levi’s® Stadium, as well as 49ers brand products and promotions in U.S. Bank branches.

U.S. Bank’s brand will be integrated into every level of the fan experience at Levi’s® Stadium, including as the provider of all on-site ATMs. New this year – fans who visit the U.S. Bank Game Plan booth inside the Faithful Mile presented by Safeway will have the opportunity to create their own 49ers animated video, customized with their photo on the body of a football player or cheerleader, to share with friends and family on social media.

“Serving the needs of our fans is our primary objective and partnering with a widely trusted financial institution like U.S. Bank for consumer banking services at Levi’s Stadium gives our fans the convenience and security they expect,” said 49ers CRO Ethan Casson. “Our partnership with U.S. Bank will go far beyond event days and provide benefits to 49ers fans year-round.”

U.S. Bank customers will also have pre-sale access for stadium events – including a chance to accompany the team captain and referees onto the field for the official coin toss prior to the start of a 49ers home game.

“U.S. Bank is thrilled to support 49ers fans and the team as its official consumer bank, and to bring unique experiences to U.S. Bank customers and 49ers fans,” said Michael Righi, president of U.S. Bank in Northern California.

Under the partnership, U.S. Bank will receive exclusive rights in the consumer banking category; use of the 49ers logo and other team marks in commercials, radio segments, including the team’s radio network entitlement as “U.S. Bank 49ers Radio Network”; in-stadium digital signage, scoreboard features and in-game fan promotion; and ATM services in areas of Levi’s® Stadium. For additional information about US Bank’s offerings for 49ers fans, please visit www.usbank.com/splash/49ers/.

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