Oct
03

49ers CEO York, Levi

Thursday, October 3, 2013

Picture this: 49ers CEO Jed York knocking over team president Gideon Yu with a hug in the 49th-floor hallway of a New York bank.

York and Yu were celebrating the fruit of their 18-hour work days during a long 2011 summer. Their hope of opening Levi’s® Stadium a year ahead of schedule, for the 2014 regular season, was being fulfilled, one step at a time.

This is just one of the colorful scenes in Seth Wickersham’s feature story, which was published online Wednesday morning and will appear in ESPN The Magazine’s Bay Area-themed, Oct. 14 issue.

Wickersham profiles York and his motivations to both protect and live up to his family’s legacy while buttressing it with a new stadium for their beloved 49ers. The owner’s relationship with his uncle, Eddie DeBartolo is a central focus of the in-depth piece, which also details the incredible progress of Levi’s®.

Read the complete article here.

Book your Levi’s® Stadium experience today. 

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